Introducing Spot by Builtrly: The Link-in-Bio Built for Selling

If you sell on Instagram, you already know the routine.

Someone sees your post, taps your profile, and then they're staring at your bio with one lonely link. Maybe it goes to your WhatsApp. Maybe to your website. Maybe it's just a LinkTree with a few items people have to scroll through before they get to anything useful.

Either way, they have to do work. And every extra step between discovery and purchase is a step where they can lose interest and scroll away.

Builtrly has been solving this problem for full online stores since day one. But not every seller needs a full store. Some sellers need something faster. Something they can set up in a few minutes and share in their next post caption.

That is exactly why we built Spot.

What is Builtrly Spot?

Spot is a free link-in-bio tool from Builtrly. It gives you a single, beautiful page that lives at spot.builtrly.app/yourname and is designed to do one thing really well: convert visitors into buyers.

It is not a website. It is not a full online store. It is the page you send people to from your Instagram bio, your WhatsApp status, your TikTok profile, or anywhere else you need a single link to say everything about your business.

On your Spot page, you can share your important social links, list your products with prices, and display your bank account details so customers can pay instantly through bank transfer. All on one page. No redirects. No confusion.

Why we built Spot as part of Builtrly

Builtrly is an ecommerce platform. We help Nigerian businesses build and run online stores. Our full platform includes inventory management, order tracking, customer data, payment links, and more.

But we kept hearing the same thing from sellers who were not quite ready for a full store: "I just need something quick. Something I can share on Instagram today."

So we built Spot as the entry point into the Builtrly ecosystem. You start with a Spot page. You get your links and products live in minutes. And when your business grows to the point where you need more, upgrading to a full Builtrly store is a single click.

Spot is not a separate product. It is the first step in your Builtrly journey.

Who is Spot for?

Spot is built for anyone who sells online in Nigeria and needs a fast, professional way to send people from their social media profile to a page that actually converts.

That includes:

• Fashion sellers and boutique owners on Instagram who want to share multiple WhatsApp lines, product listings, and bank details in one place
• Creators, coaches, and freelancers who want to list their services with prices and make it easy for clients to reach them
• Food vendors, bakers, and caterers who take orders through WhatsApp and want a cleaner way to showcase their menu and pricing
• Vendors at markets and exhibitions who want to give customers a digital card to visit after the event
• Anyone who has said "just send me a message on WhatsApp" and wants something more professional

What you get on your Spot page

Every Spot page includes the same set of powerful features, available to everyone at no cost.

Your profile and bio

Your Spot page opens with your name, profile photo, cover image, and a short bio. It is the first thing visitors see, and it sets the tone for everything below. You can write it however you want to represent your brand.

Social and custom links

You can add as many links as you need. Instagram, WhatsApp, TikTok, YouTube, your website, a Google Form for orders. Every link gets its own button on your page with a label you control. Visitors tap it and go exactly where you want them.

Product listings

This is where Spot separates itself from every other link-in-bio tool. You can list your actual products with names, photos, and prices. Your customers can scroll through your inventory right there on your Spot page, without leaving to go find a separate catalogue or DM you asking "how much?"

You are not processing payments through Spot. Instead, your customers see the price, see how to pay, and reach out to you to complete the order. It keeps things simple and lets you manage fulfilment the way you already do.

Bank account details

This feature alone is worth the five minutes it takes to set up your Spot page. Instead of having to drop your account number in every DM or comment, it sits right on your page. Your customer sees your bank, your account number, and your account name. One tap copies it. No more "please re-send your account details."

Beautiful themes

Your Spot page is not generic. You pick a theme that fits your brand, and your page looks like it was designed intentionally. Clean fonts, smooth layouts, and a design that works perfectly on mobile because that is where your customers are.

Setting up your Spot page takes about five minutes

We did not build Spot to be complicated. You sign up with your email. You get a magic link. You tap it and you are in your dashboard. From there, you fill in your profile, add your links, list a few products, and paste in your bank details.

You are done. Your page is live. You copy the link, drop it in your Instagram bio, and the next person who visits your profile can see everything about your business in one place.

There is no approval process. No waiting. No technical setup. You do not need a developer, a designer, or any experience with websites.

Spot is free. Completely free.

There is no credit card required. There is no free trial that expires. There is no basic plan that locks you out of important features.

Spot is free because we built it to introduce sellers to Builtrly. We want you to experience what it feels like to have a professional online presence, and we want you to grow into our full platform when you are ready.

If you are already running a high-volume business and you need features like order management, customer accounts, shipping rules, and detailed analytics, our full Builtrly store plans are what you need next. But there is no pressure to upgrade. Your Spot page stays free for as long as you want it.

The connection to Builtrly

Everything we build at Builtrly is designed for one type of business: the Nigerian seller who is serious about growth and deserves tools that actually work for how they sell.

Our full platform powers complete ecommerce stores with custom domains, advanced product management, payment integration, and logistics. Spot is the lighter version of that vision. It gives you the front-facing part of a store, without the complexity of running one.

As a Builtrly product, Spot benefits from the infrastructure, security, and reliability we have built for our larger merchant base. Your page loads fast. Your data is safe. And when you are ready to scale, everything you have built on Spot transfers over to your Builtrly store.

Get your Spot page today

You can set up your free Spot page right now. No waiting list. No invite required. Just go to spot.builtrly.app, enter your email, and you will be live within minutes.

Your audience is already looking for you. Give them somewhere worth landing.

Create your free Spot page